Step 3: "101 Ways to Make Your Website SELL Like Crazy!" Audios
This four part series was also taken from a live seminar. Like the previous audio, Dan occasionally inserts 'asides' for those listening at home. In part one, he stops to explain some critical conversion formulas like how to calculate visitor values, conversion rates and other data. I listened to this section twice and found the way Dan presented the numbers confusing even though I already know the formulas. Part of the problem was that Dan himself stumbled once or twice which added to the confusion. I'd originally thought he'd made mathmatical errors but when I checked his math was ok. A friend listening with me thought the same thing so it wasn't just me.
This is one of the places where the lack of any printed materials really stands out. Any time you're presenting math in a course, there needs to be some type of visual aid.
As with the other audios I've heard so far, the information is ok but isn't as strong as several copywriting courses on the market selling for far less than this one. There's a trend in Internet marketing that started with John Reese's Traffic Secrets course where marketers aim for the million-dollar payday with a $997 product. Besides John Reese, Mike Filsaime did this recently with his Butterfly Marketing product as did Jeff Walker with Product Launch Formula.
The problem is that sometimes more emphasis is placed on the "Wow" factor than providing enough useful info to the customer. Thus we get a box chock full of audios in DVD cases with colorful graphics. We get a course supplemented with audio interviews with other marketers plugging their own $997 products with too little substance included. Most of these interviews have useful info but include the same presentation the interviewees have given in dozens of teleseminars, many of which are free.
I've watched a few of these products develop behind the scenes. As you might guess, a ton of work is involved but a lot of that is lining up joint venture partners, arranging packaging and fulfillment, getting the sales letter done and so on. Putting a package and marketing campaign for one of these together is complicated, requires long hard hours and sticking to a tight schedule.
I think because these marketers concentrate on trying to sell a million copies on the first day or first week rather than long-term sales, quality control gets lost in the shuffle. Audio isn't engineered as well as it could be. Typos get left in. Bugs in software aren't found and fixed. Internet marketers aren't the only people that do this, Microsoft has been doing it for years.
But unlike Microsoft's products, Dan, as far as I know, isn't giving us free 'updates' and 'patches' to fix mistakes. I'll cover this a bit more in the next entry but I've listened to a few of the interview audios and the quality on some of them is really bad.
I find a LOT of Internet marketing products have poor audio quality. Maybe it's just me coming from a music biz background but I feel like a $997 audio product should have close if not better quality than a $15 music cd.
The interview CD's in this package are all teleseminar recordings. In 2 of the 4 I've listened to so far, the difference in volume between Dan's voice and the interviewee is drastic. You're forced to crank up the volume to hear the question and then scramble to reduce it when the answer comes before it blows your speakers.
What's surprising with the interview CD's in this package is that Dan Lok went to the trouble to add quality music intros and got professional voice talent to record the intros. It would have been so easy to go the extra mile here and have the volume issue fixed. I don't know if it wasn't done to save money on editing or just overlooked. But there's no excuse for releasing audio this way especially for a product that sells for nearly a thousand dollars.
This is one of the places where the lack of any printed materials really stands out. Any time you're presenting math in a course, there needs to be some type of visual aid.
As with the other audios I've heard so far, the information is ok but isn't as strong as several copywriting courses on the market selling for far less than this one. There's a trend in Internet marketing that started with John Reese's Traffic Secrets course where marketers aim for the million-dollar payday with a $997 product. Besides John Reese, Mike Filsaime did this recently with his Butterfly Marketing product as did Jeff Walker with Product Launch Formula.
The problem is that sometimes more emphasis is placed on the "Wow" factor than providing enough useful info to the customer. Thus we get a box chock full of audios in DVD cases with colorful graphics. We get a course supplemented with audio interviews with other marketers plugging their own $997 products with too little substance included. Most of these interviews have useful info but include the same presentation the interviewees have given in dozens of teleseminars, many of which are free.
I've watched a few of these products develop behind the scenes. As you might guess, a ton of work is involved but a lot of that is lining up joint venture partners, arranging packaging and fulfillment, getting the sales letter done and so on. Putting a package and marketing campaign for one of these together is complicated, requires long hard hours and sticking to a tight schedule.
I think because these marketers concentrate on trying to sell a million copies on the first day or first week rather than long-term sales, quality control gets lost in the shuffle. Audio isn't engineered as well as it could be. Typos get left in. Bugs in software aren't found and fixed. Internet marketers aren't the only people that do this, Microsoft has been doing it for years.
But unlike Microsoft's products, Dan, as far as I know, isn't giving us free 'updates' and 'patches' to fix mistakes. I'll cover this a bit more in the next entry but I've listened to a few of the interview audios and the quality on some of them is really bad.
I find a LOT of Internet marketing products have poor audio quality. Maybe it's just me coming from a music biz background but I feel like a $997 audio product should have close if not better quality than a $15 music cd.
The interview CD's in this package are all teleseminar recordings. In 2 of the 4 I've listened to so far, the difference in volume between Dan's voice and the interviewee is drastic. You're forced to crank up the volume to hear the question and then scramble to reduce it when the answer comes before it blows your speakers.
What's surprising with the interview CD's in this package is that Dan Lok went to the trouble to add quality music intros and got professional voice talent to record the intros. It would have been so easy to go the extra mile here and have the volume issue fixed. I don't know if it wasn't done to save money on editing or just overlooked. But there's no excuse for releasing audio this way especially for a product that sells for nearly a thousand dollars.
posted by Bill Hibbler at 8:09 AM
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