Step 2: "11 Simple Steps to Creating Killer Web Copy!"

This single CD lesson runs 45 minutes and covers some basic steps for creating sales letters.

Step #1: Do your homework - Research before writing the sales letter.

Step #2: Make them an offer they can't refuse

Step #3: Make a list of product features & benefits

Step #4: Grab their attention

Step #5: Generate Interest

Step #6: Create Desire

Step #7: Add Conviction

Step #8: Sense of Urgency

Step #9: Risk Reversal

Step #10: Call to Action

Step #11: Use Power Words & Phrases to Make Your Copy More Persuasive

Dan explains how to accomplish each of these steps. Like the previous lesson, this is solid information but so far very basic. You might easily find a free article covering these same steps. We'll have to dig deeper to see if this program is worth $997. Next, we'll dig into the four part "101 Ways to Make Your Website SELL Like Crazy!" audios.